KIA IAA MOTORSHOW SPECIAL

Fully CGI visuals created for video promotion, press materials, and international motor show marketing rollouts.

Client: Kia Deutschland GmbH

Software: Cinema 4D (V-Ray), After Effects, Photoshop

KIA IAA MOTORSHOW SPECIAL // 2017

This project was created during my full-time role at Saasfee*Lab GmbH and produced as a fully independent CGI production.
Developed as a key visual and video asset for a large-scale media rollout, the content supported the official launch of the Kia Optima at the IAA Motor Show 2017.

The visuals were used across video promotion, press materials, and digital media, serving as a central highlight for the event and its accompanying marketing campaign. The project was executed entirely in CGI, with final outputs rendered in separated layers—including vehicle, shadows, ground, and dome—to ensure flexibility across multiple formats and platforms.

Software Used: Cinema 4D (V-Ray), After Effects, Photoshop

Copyright: © Saasfee*Lab GmbH

KIA OPTIMA
MOTORSHOW SPECIAL

This CGI technical film was created for the Kia Optima Hybrid and showcased at the IAA Frankfurt 2017 and the Geneva International Motor Show.The film was designed to visually communicate the vehicle’s hybrid technology and key engineering features through precise, high-end CGI. By translating complex technical systems into clear and engaging visual sequences, the film supported both public presentations and media communications, helping introduce the Kia Optima Hybrid to an international audience across major automotive exhibitions.