HUBLOT MECA 10
A bold, industrial timepiece defined by its blue ceramic case and signature multi-layer Big Bang construction. The skeletonized dial exposes the movement’s bridges and gears, turning the watch’s mechanics into the primary visual element while emphasizing depth, structure, and technical design.
Software: Maxon Cinema 4D ( Redshift Render), Adobe After Effect
Creative R&D
This project originates from a personal research and development study in motion and art direction, exploring the relationship between mechanical architecture, transparency, and visual rhythm.
The visual language focuses on layered geometry, clarity, and controlled movement, allowing the mechanics themselves to shape the narrative.
At the center of this exploration is the Hublot Big Bang Meca-10, a bold industrial timepiece defined by its blue ceramic case and signature multi-layer construction.
Its skeletonized structure exposes bridges and gears, transforming the internal movement into a striking visual composition where engineering precision, depth, and design converge.
SOFTWARE : Maxon Cinema 4D ( Redshift Render), Adobe After Effect.
Sound Design : Marc Ewald
Link a Vimeo URL or Fallback Image
Concept // Visual Direction
The visual concept draws from the architectural complexity of the Meca-10 movement, where exposed mechanics become the foundation of the design language. Bridges, gears, and layered structures inform the composition, transforming the watch’s internal engineering into a strong visual framework. The direction focuses on clarity, depth, and mechanical rhythm—using light, shadow, and controlled motion to reveal the precision of each component. By emphasizing transparency and structural form, the visuals highlight the watch not only as a luxury object, but as a piece of mechanical architecture.
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